Social/Digital
Die Hard: Greatest Christmas Story
Winner of the Clio Award (Gold) for Social Video, Home Entertainment, this mock trailer repurposes clips from the iconic action film, transforming it into a heartwarming holiday movie – just in time for its 30th anniversary rerelease.
Toho Studios: Godzilla Tales
To celebrate of the giant lizard’s birthday, I co-wrote a series of digital shorts that look back at the various eras of the Godzilla filmography, repurposing classic clips to create parody ads. All 17 episodes can be viewed here.
Martha Stewart Holidays (TikTok)
I got into the homemaking holiday spirit with the OG influencer, Martha Stewart, editing and writing copy for her first festive TikTok rollout that proves why she’s the queen of holiday hosting.
Ultimate ‘Fear Street’ Fan Bracket (IG)
After Netflix’s highly successful 2021 trilogy of films (based on the R.L. Stine book series from the 90s), I tapped into the nostalgic fandom and ramped up the original content on @FearStreetDiaries with this 3-month-long campaign that continued to engage fans, driving them to vote on their favorite cover art from the original novels.
Princess Cruises
To showcase its new fleet of ships and breathtaking destinations around the globe, I oversaw the scripting of over a dozen pieces of video content for the luxury travel brand.
Vampires Suck: Dancing Werewolves
To announce the Blu-ray and DVD release of Vampires Suck for 20th Century Fox Home Entertainment, I produced content for digital greeting cards featuring shirtless dancers grinding to “It’s Raining Men” (as seen in the film). This campaign also included footage from choreographed flash mobs that were staged in five locations throughout Los Angeles. (BEHIND THE SCENES)
“Stealing Sucks” feat. His Orchestra
Collaborating with director Michael Medico, I produced a series of PSAs for the Association of Independent Music Producers, the first one featuring indie band His Orchestra (fronted by actor Douglas Smith) and their hit single “Black Coffin.”